Systematically evaluate and improve perceived quality
The all-in-one platform for Perceived Quality: seamlessly integrating car clinics, product audits, and PQ issue tracking – from market analysis to series support.
Perceived Quality:
Systematically understand how customers perceive quality
Perceived Quality describes how customers perceive quality—and makes this perception measurable and comparable. Companies can identify what determines the perception of quality, how they perform relative to competitors, and how perceived quality can be systematically improved.
What is Perceived Quality?
Perceived Quality describes how a customer experiences the quality of a product through their senses – visually, haptically, acoustically, and intuitively. Unlike technical quality, it is not about measured values, but about the subjective impression of craftsmanship, material quality, and attention to detail. For OEMs and suppliers, the PQ function has two key tasks: understanding the benchmark – knowing what the market perceives as high quality – and ensuring that internal projects make perceived quality measurable and controllable from the very beginning.
Perceived Quality answers questions such as:
- How do customers perceive our product compared to competitors?
- Which PQ attributes have the greatest impact on perceived quality?
- Where are the most effective levers to improve perceived quality?
The Challenge
Evaluations on paper, results in Excel.
Car clinics and product audits generate valuable data – but it ends up in paper forms, Excel sheets, and email attachments. Consolidating, comparing, and tracking becomes a major effort.
50 PQ issues – and no one knows who is responsible.
- Audit results are presented and stored
- Actions are not consistently tracked
- Issues reappear in the next audit
What is learned in one market never reaches others.
- Sites work with different methods and evaluation standards
- Global comparability is missing
- knowledge remains local
The QTRIX solution
QTRIX – Digitalizing Perceived Quality
- Evaluate and compare products in a structured way
- Conduct car clinics and product audits digitally and on mobile
- Capture, assign, and track PQ issues until resolution
- Define target scores and monitor actual vs. target development
- Make insights globally available and reusable
The QTRIX Platform
Five features redefining Perceived Quality
QTRIX is the first platform to combine car clinics, product audits, and PQ project management in one system – on a shared data foundation. From fast market evaluations to detailed component audits, the level of detail adapts flexibly.
What you get:
- Capture ratings, photos, videos, and voice comments directly on the product
- QR code scanning connects participants with the correct product and questionnaire
- Create and adapt questionnaires flexibly – no limits in number or scope
- Data flows into the database in real time – instantly analyzable
- Expert and customer evaluations in one system
Your benefit:
- No more paper forms and manual data entry. Everything evaluated on the product is immediately available in the system – structured, comparable, and shareable.
Use cases:
- Car clinics with internal experts or external customers, product audits in development, and series evaluations in production
What you get:
- Capture and classify PQ issues directly in the system
- Automatic assignment to responsible persons with due dates
- Freely definable workflows and roles
- Automatic email reminders for overdue tasks
- Full visibility of all open and closed issues
Your benefit:
- PQ issues are no longer lost in spreadsheets but tracked until resolution. Every issue has an owner, deadline, and history.
Use cases:
- Tracking audit findings, coordination between design, engineering, and production, escalation management
What you get:
- Define PQ targets per attribute, component, or product
- Visualize actual vs. target across the development cycle
- Track progress from concept to production
- Identify deviations and prioritize actions
Your benefit:
- Perceived Quality becomes measurable and controllable from the earliest stages.
Use cases:
- Early-stage target setting, milestone reviews, management reporting
What you get:
- AI assistant analyzing all PQ data, images, and comments
- Identify patterns and relationships not visible in raw data
- Automatically detect trends and deviations
- Natural language interaction
Your benefit:
- Instead of manual analysis, gain insights in seconds and activate your full PQ knowledge base.
Use cases:
- Trend analysis, recurring issue detection, answering management questions
What you get:
- Reports at the push of a button in Excel or PowerPoint
- Customizable layouts
- Central knowledge base for all projects
- Full-text search across all data
- Granular access control
Your benefit:
- Significantly reduce documentation effort while preserving knowledge for future projects.
Use cases:
- Management reviews, milestone presentations, lessons learned
Why QTRIX?
What makes QTRIX the best platform for Perceived Quality?
QTRIX replaces fragmented processes with an integrated end-to-end platform—enabling structured evaluations, clear accountability, and a centralized data foundation that makes Perceived Quality measurable and manageable.
The decisive difference is
Without QTRIX
- Paper-based evaluations, Excel-based results
- No clear ownership or tracking of PQ issues
- Different evaluation standards across sites
- Manual reporting effort
- Knowledge is lost
With QTRIX
- Everything in one system – captured, evaluated, and comparable
- Every issue has ownership, deadline, and history
- Global teams work on one consistent data base
- Reports generated instantly
- Continuous knowledge accumulation
“With QTRIX, we now have an end-to-end view of perceived quality for the first time—from evaluation to implementation. What used to take weeks now happens within a single workflow.”
Comparison Table
| Your Requirement | Conventional Approach | With QTRIX |
|---|---|---|
| Conduct a car clinic. | Paper questionnaires, manual data entry. | Mobile at the product, instantly in the system. |
| Track PQ issues. | Excel spreadsheets, unclear responsibilities. | End-to-end automated workflow to resolution |
| Monitor goals. | Manual target vs. actual tables. | Target scores with live visualization. |
| Use knowledge | “We’ve already evaluated this before…” | AI finds and analyzes instantly |
| Global collaboration | Different methods, local data. | One platform, all locations, a single standard. |
| Create reports | Hours of PowerPoint work. | Export at the push of a button |
Key Benefits
Faster access to precise costs
From evaluation to decision in real time.
- Real-time analysis of car clinics
- PQ issues immediately available
- Reports at the push of a button
Seamless Integration
All PQ processes on a shared data foundation.
- Perceived Quality, Benchmarking, and Value Management in one system
- Insights directly feed into product improvements
- Consistent data across teams
Better Decisions
Data-driven decisions based on transparency.
- Target scores based on real market data
- Full traceability from finding to action
- Data-driven decisions instead of intuition
Knowledge retention
Capture, reuse, and continuously build knowledge.
- Every project enriches the PQ database
- New employees benefit instantly
- AI makes knowledge actionable
Who benefits from QTRIX?
Who benefits from QTRIX in Perceived Quality?
QTRIX connects perceived quality, development, and management on a shared data foundation—enabling end-to-end processes, clear accountability, and informed decisions throughout the entire product development lifecycle.
Perceived Quality & Craftsmanship
Your daily work:
Organizing car clinics, conducting audits, evaluating PQ attributes, communicating results, and ensuring actions are implemented.
With QTRIX:
From first evaluation to management reporting – everything in one workflow.
Product Development & Design
Integrate perceived quality into design decisions early.
- Define PQ targets early
- Validate design decisions with data
- Translate audit findings into actions
Management and Program Leadership
Steer quality across locations and track progress.
- Manage PQ activities globally
- Monitor quality progress in real time
- Make data-driven decisions
Branchen:
Automotive
White Goods
Heating & Energy
Medical Technology
Tools & Equipment
Agricultural Technology
Construction Machinery
Electrical Engineering
Aerospace
QTRIX scales with you:
Small teams:
quick setup
Mid-sized companies:
one system for multiple products
Enterprises:
global scaling with 300+ users
Ready for measurable quality management?
Experience QTRIX in a live demo and discover how easy it is to manage perceived quality digitally – from car clinics to management reporting.