{"id":4110,"date":"2025-09-15T17:51:45","date_gmt":"2025-09-15T16:51:45","guid":{"rendered":"https:\/\/calidat-neu.com\/?p=4110"},"modified":"2026-03-27T19:13:11","modified_gmt":"2026-03-27T18:13:11","slug":"perceived-quality-2025-wie-qtrix-car-clinics-und-produktaudits-neu-definiert","status":"publish","type":"post","link":"https:\/\/calidat-neu.com\/en\/perceived-quality-2025-wie-qtrix-car-clinics-und-produktaudits-neu-definiert\/","title":{"rendered":"Perceived Quality 2025: How QTRIX is redefining car clinics and product audits"},"content":{"rendered":"
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Perceived Quality (PQ)<\/strong>\u00a0has always been the crucial link between engineering and customer perception. For OEMs and Tier-1 suppliers, the PQ area essentially has two main tasks:<\/p>\n\n

    \n
  • 1. Know the benchmark<\/strong>\u00a0\u2014to understand exactly which products, features, and trends are currently perceived as high-quality in the market.<\/li>\n\n
  • 2. Secure internal projects<\/strong>\u00a0\u2014to ensure that new products are designed from the outset so that perceived quality can be measured, tracked, and managed throughout the entire development process.<\/li>\n<\/ul>\n\n

    Both areas generate large volumes of data, evaluations, and optimization potentials. It is crucial to create transparency, set the right priorities, and make decisions based on reliable facts.<\/p>\n\n

    \u00a0<\/p>\n\n

    Trends shaping Perceived Quality today<\/h3>\n\n

    In 2025, perceived quality from the customer\u2019s perspective is about much more than flawless panel gaps:<\/p>\n\n

      \n
    • Sustainability and circularity<\/strong>\u00a0Materials, carbon footprint, and recyclability are central quality attributes for many buyers.<\/li>\n\n
    • Software quality and HMI:<\/strong>\u00a0Stability, user-friendliness, and updatability influence the perception of premium quality just as much as craftsmanship quality.<\/li>\n\n
    • Practicality & TCO:<\/strong>\u00a0Charging speed, serviceability, and resale value are decisive factors for customers.<\/li>\n\n
    • Multisensory experience:<\/strong>\u00a0Haptics, acoustics, scent, and lighting shape the first impression\u2014and thereby influence purchasing decisions.<\/li>\n<\/ul>\n\n

      For PQ departments, this means that benchmark analyses must become broader, deeper, and faster. At the same time, internal projects require transparent processes that reflect and make these requirements traceable.<\/p>\n

      \u00a0<\/p>\n\n

      \"gemini<\/figure>\n\n

      \u00a0<\/p>\n\n

      QTRIX as a PQ 4.0 enabler<\/h3>\n\n

      This is precisely where QTRIX comes in: a platform that unifies car clinics, product audits, and project management in a global solution.<\/p>\n\n

      1. Understand the benchmark<\/h5>\n\n
        \n
      • All market data as well as car clinic and audit results are available centrally.<\/li>\n\n
      • Global teams access the same central data repository\u2014while finely graded, role-based access rights ensure that each person only sees what they are authorized to view.<\/li>\n<\/ul>\n\n
        2. Manage internal projects<\/h5>\n\n
          \n
        • Tracking of PQ issues<\/strong>\u00a0Issues identified during audits are recorded, tracked, and assigned directly within the system.<\/li>\n\n
        • Automated workflow management<\/strong>\u00a0Tasks are created and automatically forwarded via email to the responsible colleagues. Automatic reminders notify teams when deadlines are exceeded.<\/li>\n\n
        • Prioritization and transparency:<\/strong>\u00a0Dashboards provide an at-a-glance view of which actions need to be prioritized.<\/li>\n\n
        • Target scores:<\/strong>\u00a0PQ objectives can be monitored throughout the entire development process\u2014from the concept phase to the final product\u2014including transparent target\/actual visualizations.<\/li>\n\n
        • Central global overview:<\/strong>\u00a0All issues can be displayed in a central overview or filtered by project\u2014including complete history, clear responsibilities, and transparent status tracking.<\/li>\n<\/ul>\n\n
          3. Intelligent support through AI<\/h5>\n\n
            \n
          • An integrated AI chatbot assists with data analysis, uncovers hidden patterns, and provides insights that would not be apparent from raw data alone.<\/li>\n\n
          • This allows teams to focus on optimization\u2014instead of spending time searching for and cleaning data.<\/li>\n<\/ul>\n

            \u00a0<\/p>\n\n

            Digital capture instead of paper<\/strong>\u00a0\u2013 Probanden dokumentieren direkt per Tablet oder Mobiltelefon inkl. Fotos, Videos, Sprache.<\/p>\n\n

            \"carclinic3\"<\/figure>\n\n

            \u00a0<\/p>\n

            Granulare Datenaufnahme<\/strong>\u2013 Highlights und Issues werden unmittelbar erfasst, anschlie\u00dfend automatisch klassifiziert (PQ-Attribute, Bauteile, Interieur-Zonen).<\/p>\n\n

            \"pq1\"<\/figure>\n\n

            \u00a0<\/p>\n

            AI-supported analysis<\/strong>\u2013 Muster und Korrelationen werden sichtbar, Abweichungen sofort erkennbar.<\/p>\n\n

            \"pq2\"<\/figure>\n\n

            \u00a0<\/p>\n

            Wissensmanagement<\/strong>\u2013 Alle Daten flie\u00dfen in eine zentrale Datenbank mit Volltextsuche, Filter und Lessons Learned-Funktion.<\/p>\n\n

            \"pq3\"<\/figure>\n\n

            \u00a0<\/p>\n

            Vernetzung im Lebenszyklus<\/strong>\u2013 Integration von Car Clinics, Produktaudits und Kundenfeedback in Serie.<\/p>\n\n

            \"pq4\"<\/figure>\n\n

            \u00a0<\/p>\n

            PQ-Issue-Tracking & Workflow-Management\u00a0<\/strong>\u2013 w\u00e4hrend der Audits erkannte Issues k\u00f6nnen im System l\u00fcckenlos nachverfolgt werden. Aufgaben lassen sich direkt erstellen und automatisiert per Mail an die zust\u00e4ndigen Kollegen weiterleiten. Individuelle Prozessphasen und Rollen k\u00f6nnen flexibel definiert werden. Alle offenen und abgeschlossenen PQ-Issues sind auf einen Blick sichtbar, Berichte lassen sich automatisiert generieren und als PPT exportieren \u2013 perfekt f\u00fcr Projekt-Reviews oder Management-Pr\u00e4sentationen.<\/p>\n\n

            \"pq5\"<\/figure>\n\n

            \u00a0<\/p>\n\n

            Beispiel aus der Praxis<\/h3>\n\n

            Stellen Sie sich vor, ein Fahrzeugaudit dokumentiert 50 PQ-Issues. Traditionell w\u00e4ren diese in Excel-Listen gesammelt worden \u2013 mit unklaren Verantwortlichkeiten und einem hohen Risiko falscher Priorisierung.<\/p>\n\n

            With QTRIX:<\/p>\n\n

              \n
            • Jedes Issue wird im System erfasst, automatisch einer verantwortlichen Person zugewiesen und mit einer Frist versehen.<\/li>\n\n
            • Alle Issues werden in die globale Datenbank integriert und sind f\u00fcr alle relevanten Teams sichtbar.<\/li>\n\n
            • Dashboards machen sichtbar, welche Issues den gr\u00f6\u00dften Einfluss auf den\u00a0Final Product Score.<\/strong>\u00a0haben.<\/li>\n\n
            • Werden Fristen \u00fcberschritten, greifen automatische Erinnerungen.<\/li>\n\n
            • Projektverantwortliche k\u00f6nnen jederzeit einen\u00a0PPT export<\/strong>\u00a0mit dem aktuellen Status erstellen \u2013 direkt einsetzbar f\u00fcr Reviews oder Management-Meetings.<\/li>\n<\/ul>\n\n

              Fazit<\/h3>\n\n

              Perceived Quality 4.0 bedeutet l\u00e4ngst mehr als das Sammeln von Kundenfeedback \u2013 es geht darum, Wissen global zu steuern und in Entwicklungsprojekten wirksam umzusetzen.<\/p>\n\n

              With QTRIX:<\/p>\n\n

                \n
              • Car Clinics und Benchmark-Analysen werden schneller, transparenter und weltweit zug\u00e4nglich.<\/li>\n\n
              • Interne Projekte werden von Anfang an \u00fcber messbare Target Scores gesteuert.<\/li>\n\n
              • PQ-Issues verschwinden nicht l\u00e4nger in Tabellen, sondern werden nahtlos bis zur L\u00f6sung nachverfolgt.<\/li>\n\n
              • KI-gest\u00fctzte Insights helfen dabei, Trends fr\u00fchzeitig zu erkennen und Entscheidungen gezielt in die richtige Richtung zu lenken.<\/li>\n<\/ul>\n\n

                \u00a0<\/p>\n

                Damit wird QTRIX zur Grundlage f\u00fcr PQ-Abteilungen weltweit, effizienter zu arbeiten \u2013 und schafft Freiraum f\u00fcr das, was wirklich z\u00e4hlt:\u00a0die Optimierung und kontinuierliche Verbesserung der wahrgenommenen Produktqualit\u00e4t.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                QTRIX enables OEMs and Tier-1 suppliers to manage Perceived Quality comprehensively\u2014from market benchmarking to product development. A global, transparent platform integrates PQ issue tracking, automated workflows, target scores, and AI-driven insights, allowing teams to focus on what matters most: the continuous improvement of perceived product quality.<\/p>","protected":false},"author":1,"featured_media":4111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-4110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qtrix-updates"],"_links":{"self":[{"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/posts\/4110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/comments?post=4110"}],"version-history":[{"count":5,"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/posts\/4110\/revisions"}],"predecessor-version":[{"id":4163,"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/posts\/4110\/revisions\/4163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/media\/4111"}],"wp:attachment":[{"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/media?parent=4110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/categories?post=4110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/calidat-neu.com\/en\/wp-json\/wp\/v2\/tags?post=4110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}